In October 2014 Google created UriBeacon, an open specification to connect Bluetooth Low power beacons to the web, an experiment they called the Physical Web.
UriBeacon could well be bigger than iBeacon in its disruptive role, providing a bridge between the physical and digital worlds.
For enterprises that can afford a web site but can’t afford a mobile app, UriBeacon brings the benefit of digital to physical convergence.
We should expect tools like WordPress and Adobe Creative Suite to extend the web publishing system to cater for UriBeacon. These offerings are in a position to tie Physical Web into the digital web publishing tools with which millions of content producers are already familiar.
GPS Business News’ Steve Statler explores why that is, how UriBeacons work and what to expect when you start browsing the Physical Web. via Google’s UriBeacon: More Disruptive than iBeacon?.